Built on a century’s worth of heritage, Champion constantly regenerates itself for today. The signature ‘C’ is a symbol of authenticity, worn by artists, athletes and creatives worldwide. The idea of the Reverse Weave came from the American coaches of the 40s in order to be able to wash the uniforms of their athletes all together without the risk of damaging them. That’s why to avoid horizontal shrinkage, the fiber fleece is turned upright at the time of creation, hence the name Reverse Weave.
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